Cookie Policy

This Cookie Policy explains how fresh-bets.uk uses cookies and similar tracking technologies when you browse our site. Short version: we collect certain data automatically to make things work properly. We’re not doing anything shady with it - but you deserve to know exactly what’s going on, so here’s the full picture.

Cookies help us keep the site functional, remember your preferences, and understand how people actually use fresh-bets.uk. If you keep using the site after reading this, we’ll take that as your acknowledgment that you’ve had a chance to review these practices.

What are cookies?

Cookies are small text files that a website drops onto your device - your laptop, phone, tablet, whatever you’re using - when you visit. They sit there quietly and send back bits of information the next time you load the page. Think of them as a short-term memory for websites.

They’re not programs. They can’t run code or carry viruses. A cookie is just data - usually a string of characters tied to your session or preferences. Some expire the second you close your browser tab. Others stick around for months or even a couple of years.

There are also “similar technologies” like web beacons, pixels, and local storage that work in comparable ways. Where this policy says “cookies,” it generally covers those too.

How and why cookies are used

We use cookies for a few distinct reasons, and it’s worth being specific rather than vague about it.

Session cookies keep you logged in and make navigation smooth during a single visit. Without them, the site would forget who you are every time you clicked a link. Preference cookies remember things like your language settings or display choices so you don’t have to set them again every visit.

Analytics cookies - mostly through third-party tools - tell us which pages get traffic, how long people stay, where they came from, and where they drop off. This helps us improve content and fix dead ends. We’re talking aggregate, anonymized data here, not a profile of you personally.

Some third-party services embedded on the site (like video players or social share buttons) may also drop their own cookies. We don’t control those directly, but we try to keep them to a minimum.

Your rights

You’ve got real options here. You can refuse non-essential cookies when you first land on the site - we’ll show you a banner that lets you choose. You can also dig into your browser settings and delete or block cookies at any time.

Most browsers - Chrome, Firefox, Safari, Edge - have a dedicated privacy or cookies section where you can see exactly what’s stored and nuke it if you want. Just know that blocking all cookies might break parts of the site. Some features genuinely need them to function.

If you’re in the UK or EU, you have additional rights under applicable data protection law, including the right to withdraw consent. Withdrawing it won’t affect anything that happened before you changed your mind.

Contact details

Got a question about how cookies work on this site? Something seem off? Reach out directly at contact@fresh-bets.uk and we’ll get back to you. We’d rather you ask than just wonder.

Effective Date

This Cookie Policy is effective as of January 1, 2026. We may update it if our practices change or if the law requires it - check back occasionally if you want to stay current.